TRUSTED BRAND KIT
Version 1.1.0 — updated 2026-08-28
Full guidelines: https://www.trustedhealth.com/brand
Machine-readable source: https://www.trustedhealth.com/brand.json

CONTENTS
  logos/          23 marks as SVG, foldered by brand
  logos/INDEX.txt which file to use, and on what background
  logos-png/      the same 23 marks as transparent PNG, for Slides and Docs
  brand.json      every value in this kit, machine-readable
  README.txt      this file

COLOUR
  Fresh Mint         #49e1bb   rgb(73, 225, 187)   cmyk(68, 0, 17, 12)
  Night Sky          #0f1041   rgb(15, 16, 65)   cmyk(77, 75, 0, 75)
  Party Pink         #d7128a   rgb(215, 18, 138)   cmyk(0, 92, 36, 16)
  Golden Sunshine    #f9cb32   rgb(249, 203, 50)   cmyk(0, 18, 80, 2)
  White              #ffffff   rgb(255, 255, 255)   cmyk(0, 0, 0, 0)
  Snow               #f9f9f9   rgb(249, 249, 249)   cmyk(0, 0, 0, 2)
  Cool Gray          #ededed   rgb(237, 237, 237)   cmyk(0, 0, 0, 7)
  True Black         #000000   rgb(0, 0, 0)   cmyk(0, 0, 0, 100)

  Hex is canonical. The CMYK above is an unmanaged conversion suitable for
  briefing a printer — it is not a colour match. Get a press proof before any
  run, and check Fresh Mint first: a saturated cyan-green at high lightness is
  the colour most likely to fall outside a standard coated gamut.

TYPEFACES
  display   Inter — Display and headings — the brand's voice
  body      Inter — Body copy
  serif     Merriweather — Editorial serif — quotes, callouts, long-form
  mono      Roboto Mono — Ledger voice — anything the system says

  Three families across four roles. All are open-licensed for print, embedding,
  video and broadcast.
  Do not sell or redistribute the font files themselves.

CHOOSING A MARK
  See logos/INDEX.txt for which file to use. Each mark is drawn for a specific
  ground: put a light-ground mark on a light background and a dark-ground mark
  on a dark one, because a mark on the wrong ground disappears.

  A third kind, marked "brand", mixes navy with a white knockout: it needs a
  saturated brand colour underneath and breaks on both white and navy.

  Navy is the default. Black is a sanctioned secondary style choice — reach for it deliberately, not only when colour cannot reproduce.

  Clear space: Clear space on all four sides equals 25% of the mark's height. For a lockup, it equals the height of the 't' mark inside that lockup.
  Minimum size (lockups and wordmarks are measured on WIDTH, not height):
    mark                24px on screen / 8mm in print
    horizontalLockup   140px on screen / 32mm in print
    stackedLockup      100px on screen / 24mm in print
    wordmark           100px on screen / 24mm in print
  Use the mark alone rather than shrinking a lockup past its floor. A lockup that cannot be read is worse than a mark that can.

RULES
  - There is one mint: Fresh Mint #49e1bb is the only sanctioned mint. No deep, dark or muted variant exists.
  - On light, mint fills and rules — it does not write: On a light ground, mint may be a fill, an underline, a tint, a rule, a chart series or a graphic block. It is never text and never a meaningful icon. The ink on light is Night Sky. On a dark ground mint may do both.
  - One navy, with a depth ramp: Night Sky #0f1041 is the only navy. Depth is a black-alpha descent over it (12%, 24%, 35%), not additional named colours.
  - Eyebrows take two colours, decided by the ground: Night Sky on light, Fresh Mint on dark. Nothing else.
  - Ground follows the job of the surface: Dark is the instrument — where the product is visibly doing something: product mechanics, decision logs, data set pieces. Light is the record — anything meant to be read, forwarded, printed or verified: case studies, editorial, guides, press, careers, legal.
  - Sharp edges everywhere: Cards, tiles, panels and images square off. The pill is the one sanctioned curved shape, used for buttons and chips. Photographic and video media may carry a small radius so they do not read as raw rectangles.
  - The Ledger Voice Rule: Anything the SYSTEM says — labels, rates, counters, log lines, axis ticks, phase names — is set in Roboto Mono. Anything a HUMAN says to the reader is set in Inter.
  - There is no user-facing dark mode: Dark is a section-painting device, not a user preference. Nothing honours prefers-color-scheme and nothing ships a theme toggle.
  - No stock photography: Do not use stock photography. Not on the sites, not in decks, not in social, not in email. Commission it, shoot it, or use a real customer or team image with permission.
  - Stylise photography for a consistent look: In most cases, photography is stylised before use so that images from different shoots, sources and eras read as one brand. Ship the stylised version; keep the original as the source.

NEVER
  - Do not recolour the mark to anything outside the palette.
  - Do not place the navy mark on a dark ground, or the light mark on a light ground — pick the variant that matches the ground.
  - Do not stretch, skew, rotate or add effects (shadow, glow, bevel, outline).
  - Do not place the mark over a busy area of a photograph; use a clear area or a solid plate.
  - Do not rebuild the lockup by setting the wordmark next to the mark — use the supplied lockup file.
  - Do not use the mark as a repeating pattern or a background texture.

Questions: see the full guidelines page above.
